2019 CTF Held and Ctrip Enables Chongqing to Promote the New Trend of Tourism Development

April 24 18:45 2019

On April 23, the China Travelers’ Forum (CTF), supported by Chongqing Culture and Tourism Development Committee, People’s Government of Chongqing, Yuzhong District, sponsored by Ctrip Group was held in Chongqing.

This CTF takes “Magic Mountain City·Meet a Different World” as its theme, which attracts nearly 1000 representatives of cultural and tourism departments of global destinations, experts and scholars of tourism industry, well-known tourism KOL, media representatives and travelers to participate.

At the same time, as one of the focal points of this conference, the theme forum will focus on the two themes of “New Ways of Tourism Ecology” and “Hostel Industry Enables Tourist Cities”. It is worth mentioning that at the CTF Conference, Ctrip Group announced that it would reach strategic cooperation with the People’s Government of Chongqing, Yuzhong District, for jointly promoting the development of local tourism.

CTF has Become a Benchmark in the Industry through Building over the Years 

Since 2013, CTF has become one of the most anticipated activities in the tourism industry. It is also a huge platform for tourism practitioners, experts, scholars and travel experts to meet and discuss travel views.

Reporters learned that there were representatives of airlines, hotels, tourism enterprises, academic institutions, tourism bureaus, scenic spots and media from dozens of countries attended the CTF. Meanwhile, Liu Chang, the Director of Music on the Road, and Chuanzi, the Musician of Hero, etc. celebrities were present. The scale of the conference, the guest lineup and the number of participants were all the best in history.

In April 2018, the CTF China Traveler Conference was held in Xi’an, which also successfully created the tourism IP of Xi’an city.

By cooperating with local governments, building R&D bases of cultural tourism industry, promoting innovation of cultural tourism industry and implementing demonstration projects of cultural tourism marketing, Ctrip has continuously enabled tourism destinations in various places through its influence on the consumer side, technological innovation ability, product design ability, offline channels, overseas platforms, data analysis and so on.

Through years of construction, CTF has become a benchmark in the industry, not only attracts local governments, scenic destinations and related enterprises to expand together, but also appeals to the participation of many consumers. According to Ctrip statistics, the number of people participating in the CTF conference has exceeded 200,000.

Together with Chongqing Yuzhong District to Enable the Destination New Opportunities

In addition to the Guest Discussion and the Award Ceremony of China’s Word of Mouth List, one of the highlights of this CTF conference is the strategic cooperation agreement signed between People’s Government of Chongqing, Yuzhong District and Ctrip Group.

As the central city of Chongqing, Yuzhong District is the administrative, cultural and commercial center. It is also the “mother city” and the “business card” of Chongqing. Ctrip, together with the local government, will vigorously tap and protect the advantages of cultural resources in the “mother city” Yuzhong, promote the deep integration of cultural tourism, enhance the high-quality development of cultural tourism, and improve the service quality of cultural tourism products.

According to the agreement, the two sides will work together to build a high-quality cultural tourism destination in Yuzhong, give full play to the unique advantages of cultural resources, effectively integrate and enhance the industrial chain and value chain of cultural and tourism resources integration and symbiotic development, vigorously develop the new format of deep integration of cultural tourism, and promote the integration, development and transformation of cultural tourism industry.

“With more and more regions taking the development of tourism as an important strategy to promote regional economic development, the competition among tourism destinations has been becoming increasingly fierce. Ctrip hopes to help Chongqing find new growth points through a series of technical means, services and data advantages.” expressed by Wang Wei, the Vice President of Ctrip, the CEO of Government Cooperation and Offline Marketing Business.

It is understood that Ctrip has reached cooperation with more than 300 destinations at home and abroad, putting it into full channels and accurate marketing based on big data, and designed personalized products in line with user behavior to provide one-stop service.

Sun Jie, the CEO of Ctrip, had told our reporters, “Online tourism enterprises should take advantage of resources such as big data, big platform and big products to provide more high-quality tourism resources for the market and tourists, and also help to promote the transformation and upgrading of tourism industry around the world. For example, in terms of global tourism destination marketing, Ctrip assists local governments in integrating information, data, transportation and other resources, establishes a joint laboratory of tourism big data, jointly launches characteristic, differentiated and individualized tourism products and projects with relevant scenic spots, helps to solve the ‘last kilometer’ of tourism traffic, and actively promotes brand building of global tourism destinations.”

Taking comprehensive activities such as CTF conference as opportunities, Ctrip is giving full play to its destinations and making its own efforts for the development of local tourism.

Media Contact
Company Name: Ctrip.com International Ltd
Contact Person: Yu Feng Xin
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Country: China
Website: www.ctrip.com